PinnedOptimal WorkshopHow to benchmark your information architectureAs an information architect, I’ve worked on loads of website redesigns. Interestingly, every single one of these projects has come about…6 min read·Oct 11, 2021----
Optimal WorkshopInformation architecture lives here : make IA part of your digital spaceThere is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s…5 min read·May 25, 2022----
Optimal WorkshopCRUX #5: Information architecture in actionSettle in for the latest edition of our digital magazine that is getting to the heart of all things UX. In this edition, we focus on…2 min read·Apr 13, 2022----
Optimal Workshop5 ways to measure UX return on investmentReturn on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s…4 min read·Apr 10, 2022----
Optimal WorkshopAn introduction to affinity mapping in user researchUser research is key to discovering the inner workings of your users’ minds — their emotional, organizational, informative needs and…5 min read·Mar 9, 2022----
Optimal WorkshopIn search of information architecture: everyday IAInformation architecture (IA) is everywhere.3 min read·Mar 4, 2022----
Optimal WorkshopCRUX #4: fresh thinking from the world of UX — Optimal WorkshopAs the fourth issue of CRUX goes to press the demand for usability continues to grow, along with the rise of the digital experience…2 min read·Dec 2, 2021----
Optimal Workshop7 common mistakes when doing user research interviewsWant to do great user research? Maybe you already have tonnes of quantitative research done through testing, surveys and checking. Data…5 min read·Nov 10, 2021----
Optimal WorkshopWhat do you prioritize when doing qualitative research?Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining…5 min read·Oct 5, 2021----
Optimal Workshop9 tips to improve your note-taking skillsQualitative user research is just as important a part of rounding out your user research as quantitative. But unlike quantitative research…6 min read·Sep 10, 2021----