User research is key to discovering the inner workings of your users’ minds — their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and…

As the fourth issue of CRUX goes to press the demand for usability continues to grow, along with the rise of the digital experience economy. Sharing a sense of community among UXers is more important than ever. That’s why we’re so proud to bring you our latest issue of CRUX…

Want to do great user research? Maybe you already have tonnes of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions. Getting human-centric with products can mean creating better performing, stronger…

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries. Using these qualitative research methods to not only answer your direct queries but to uncover and unravel…

Qualitative user research is just as important a part of rounding out your user research as quantitative. But unlike quantitative research, the data insights can only be as good as the note-taking. This can mean that the way you do your note-taking may have a huge impact on the insights…

User experience research is super important to developing a product that truly engages, compels and energizes people. We all want a website that is easy to navigate, simple to follow and compels our users to finish their tasks. Or an app that supports and drives engagement. We’ve talked a lot…

There are many ways that your website can work wonderfully and of course the converse is very true. There are lots of (simple) ways a website isn’t working as well or as hard as it can. Your website navigation is crucial to creating a brilliant user experience (UX). As well…

In today’s world, a website is never done. Just like your business, it needs to be dynamic and ever evolving. It can be helpful to think of your website as your shop front — your one chance to grab your users attention, and to keep it. A website in 2021 …

On the fence about card sorting and why you should be using it to improve your user experience? Let’s take a look at why you should take advantage of this powerful user research method. Simply put, card sorting can help you discover how your users think your content should be…