Understanding UI design and its principles

Optimal Workshop
1 min readJul 14, 2016

By Max Koh

Wireframes. Mockups. HTML. Fonts. Elements. Users. If you’re familiar with user interface design, these terms will be your bread and butter.

An integral part of any website or application, user interface design is also arguably one of the most important. This is because your design is what your users see and interact with. If your site or app functions poorly and looks terrible, that’s what your users are going to remember.

But isn’t UX design and UI design the same thing? Or is there just an extremely blurred line between the two? What’s involved with UI design and, more importantly, what makes good design?

Read the full article here…

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Optimal Workshop
Optimal Workshop

Written by Optimal Workshop

Optimal Workshop is a world leader in user research and insights, helping over 650,000 people globally build better digital experiences.

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