How to find quality participants for UX research

Optimal Workshop
1 min readJun 16, 2019

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Summary: Learn how to find the right (quality) participants for your next qualitative research project.

If there’s one universal truth in user research, it’s that at some point you’re going to need to find people to actually take part in your studies.

While finding the right participants for research can be a bottleneck on some projects, especially those that require a particularly niche user group, the process of participant recruitment has unfairly taken on a reputation as being unachievable and hard. In reality, it’s not that difficult. With the right approach, you can quite easily source exactly the right participants for your next research project.

We’ll share some of our tips for doing so in this article, and also share some examples of how we’ve found participants for our own projects in the past. Note that this article will focus on some of the best ways to source participants for qualitative research.

Originally published at: https://blog.optimalworkshop.com

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Optimal Workshop
Optimal Workshop

Written by Optimal Workshop

Optimal Workshop is a world leader in user research and insights, helping over 650,000 people globally build better digital experiences.

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