Content audit: Taking stock of our learning resources

Summary: In this post, David goes through the process of running an audit of Optimal Workshop’s content — and why you should probably think about doing your own.

When was the last time you ran a website content audit? If the answer’s either ‘I don’t know’ or ‘Never’, then it’s probably high time you did one. There are few activities that can give you the same level of insight into how your content is performing as a deep dive into every blog post, case study and video on your website.

At a very high level, a website content audit is a qualitative analysis of all blogs, landing pages, support articles and guides on your website. It’s like taking inventory or stock-taking. In real terms, a content audit will often be a spreadsheet with fields for things like content type, URL, title, view count and category — the fields differ depending on your own needs and the types of content you’re auditing.

Read about why you should run your own content audit, and how we audited Optimal Workshop’s blog and learning resources here: https://blog.optimalworkshop.com/content-audit-taking-stock-of-our-learning-resources

Published on Apr 05, 2019. Originally published at blog.optimalworkshop.com.