A beginner’s guide to qualitative and quantitative research

In the field of user research, every method is either qualitative, quantitative — or both. Understandably, there’s some confusion around these 2 approaches and where the different methods are applicable.

This article provides a handy breakdown of the different terms and where and why you’d want to use qualitative or quantitative research methods.

Read this article on the Optimal Workshop blog:

https://blog.optimalworkshop.com/a-beginners-guide-to-qualitative-and-quantitative-research

Originally published at https://blog.optimalworkshop.com.