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There are many ways that your website can work wonderfully and of course the converse is very true. There are lots of (simple) ways a website isn’t working as well or as hard as it can. Your website navigation is crucial to creating a brilliant user experience (UX). As well as being visible to search engine crawls. Completing the circle by making your website more visible to potential users.

You’ve got a strong homepage, it’s modern, clean, bright and tells your story just right. But your conversions just don’t seem to be happening? Have you considered your navigation? No, not…


Qualitative user research is just as important a part of rounding out your user research as quantitative. But unlike quantitative research, the data insights can only be as good as the note-taking. This can mean that the way you do your note-taking may have a huge impact on the insights that are taken from the data. We’ll take a look at what qualitative research is, the methods for recording notes in the session and some tips on making sure your notes are robust.

What is qualitative research

Quantitative research such as card sorting or tree testing looks at the ‘what’ and ‘how’ of users…


In today’s world, a website is never done. Just like your business, it needs to be dynamic and ever evolving. It can be helpful to think of your website as your shop front — your one chance to grab your users attention, and to keep it.

A website in 2021

In recent times, the importance of the website has only continued to grow. In many places around the world, these ‘shop fronts’ have been the only ones users can see, and with time on their hands the internet and all it contains has been where people have engaged, entertained and…


On the fence about card sorting and why you should be using it to improve your user experience? Let’s take a look at why you should take advantage of this powerful user research method.

Simply put, card sorting can help you discover how your users think your content should be organized and categorized. Card sorting gives you insight into how people conceptualize, group and label ideas, enabling you to make confident, informed information architecture (IA) decisions.

What is card sorting?

In a card sort, participants sort cards containing different items into groups. You can use the results to figure out…


Time really does fly when you’re having fun. Rewind to November of last year (2020) and we’d just launched the first issue of our UX magazine, CRUX. If you haven’t read that inaugural edition, you can still find it right here. It’s digital, so there’s little chance of it disappearing. Anyway, I digress.

I’m here (and very eager) to tell you that, as of today, we’ve just launched the second edition of CRUX! …


UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?

These two terms have only grown in use in recent years, thanks largely to the exploding technology sector. This is great news. For organizations, effectively harnessing UX and UI enables them to build products and services that people will actually want to use — and continue using. For users, they’ll have access to products designed for them.

What is UX?

User experience (UX as it’s commonly called) refers to the experience that a person…


As humans, we have a unique talent. Our brains are designed to identify patterns and fill in blanks. That’s why we see shapes in clouds, faces in the tea leaves at the bottom of our mugs and patterns in rock formations.

This ability to create a whole that’s more than the sum of its parts isn’t an unknown phenomenon. In fact, it’s one of the underlying ideas of what’s known as the gestalt principles of visual perception.

As UX designers, user researchers and web designers, an understanding of these principles can help you to better understand how your users perceive…


When faced with market research, it can be overwhelming as you try to figure out which path to take. There are methods that work better for smaller businesses or certain industries. There are methods that are better financially or more efficient depending on the city your company is centered in. The variables are endless, but regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach.

The principles of the agile manifesto cover everything from the frequency of releasing new products to technical excellence to reflecting on your work…


The Age of the Customer is well and truly here. In every industry and vertical across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision. Or at least, this is the new reality that’s unfolding in the organizations and businesses that don’t want to be left behind.

Make no mistake; simply claiming to be the best is no longer enough. To survive and thrive, people need to be placed at the heart. The golden key that will allow organizations to pivot to this new reality lies with that of the user researcher.


In September of 2020, Netflix released a new documentary called The Social Dilemma. For many viewers, much of the information likely came as a surprise. Could social media and technology really be behind some of the biggest societal changes and rifts in the past decade?

For UX designers and UXers working in technology, the documentary likely surfaced these feelings — and more. And, after viewing the Social Dilemma, many of these same people will be asking themselves 2 questions: “Am I part of the problem?” and “How do I fix this?”.

The social dilemma: Some not-so-light viewing material

If you haven’t already seen it, the documentary is…

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