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Optimal Workshop

How to benchmark your information architecture

As an information architect, I’ve worked on loads of website redesigns. Interestingly, every single one of these projects has come about…

6 min readOct 11, 2021

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How to benchmark your information architecture

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Optimal Workshop

Information architecture lives here : make IA part of your digital space

There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s…

5 min readMay 25, 2022

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Information architecture lives here : make IA part of your digital space

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Optimal Workshop

CRUX #5: Information architecture in action

Settle in for the latest edition of our digital magazine that is getting to the heart of all things UX. In this edition, we focus on…

2 min readApr 13, 2022

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CRUX #5: Information architecture in action

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Optimal Workshop

5 ways to measure UX return on investment

Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s…

4 min readApr 10, 2022

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5 ways to measure UX return on investment

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Optimal Workshop

An introduction to affinity mapping in user research

User research is key to discovering the inner workings of your users’ minds — their emotional, organizational, informative needs and…

5 min readMar 9, 2022

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An introduction to affinity mapping in user research

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Optimal Workshop

In search of information architecture: everyday IA

Information architecture (IA) is everywhere.

3 min readMar 4, 2022

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In search of information architecture: everyday IA

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Optimal Workshop

CRUX #4: fresh thinking from the world of UX — Optimal Workshop

As the fourth issue of CRUX goes to press the demand for usability continues to grow, along with the rise of the digital experience…

2 min readDec 2, 2021

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CRUX #4: fresh thinking from the world of UX — Optimal Workshop

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Optimal Workshop

7 common mistakes when doing user research interviews

Want to do great user research? Maybe you already have tonnes of quantitative research done through testing, surveys and checking. Data…

5 min readNov 10, 2021

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7 common mistakes when doing user research interviews

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Optimal Workshop

What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining…

5 min readOct 5, 2021

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What do you prioritize when doing qualitative research?

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Optimal Workshop

9 tips to improve your note-taking skills

Qualitative user research is just as important a part of rounding out your user research as quantitative. But unlike quantitative research…

6 min readSep 10, 2021

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9 tips to improve your note-taking skills

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Optimal Workshop

Optimal Workshop

Quickly and easily test anything from website architecture to design prototypes with our suite of specialized user research tools 🚀

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